Privacy policy
1. Privacy Policy
1.1. AmoThreads (AmoCentury, we/us/our) are committed to safeguarding the privacy of our customers and users (you/your) who visit our website (the Website). This privacy statement (the Privacy Policy) sets out our personal information collection and sharing practices for our website and is intended to inform you of the ways in which our website collects personal information, the uses of that personal information and the ways in which AmoThreads will share any personal information you choose to provide to us.
1.2. Further notices highlighting certain uses AmoThreads wish to make of your personal information together with the ability to opt in or out of selected uses may also be provided when AmoThreads collect personal information from you.
1.3. Our website may contain links to other third party websites. If you follow a link to any of those third party websites, please note that they have their own privacy policies and that AmoThreads do not accept any responsibility or liability for their policies or processing of your personal information. Please check these policies before you submit any personal information to such third party websites.
2. Information AmoThreads collect about you
2.1. AmoThreads will collect and process all or some of the following personal information about you:
(a) Information you provide to us: personal information that you provide to us, such as when using the contact form or any subscription forms on our website, including your name, email address, and other contact details.
(b) Correspondence: if you contact us, AmoThreads will typically keep a record of that correspondence;
(c) Survey information: if AmoThreads ask you to complete surveys that AmoThreads use for research purposes, AmoThreads shall collect the information provided in the completed survey;
(d) Website and communication usage: details of your visits to the website and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access.
(e) Currency Converter: by using our website you agree to allow third parties to process your IP address in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cooking in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.
3. Use of your personal information
(a) To communicate and conduct our business: to conduct our business, including to respond to your queries, to otherwise communicate with you, or to carry out our obligations arising from any agreements entered into between you and us, which in some circumstances may include passing your data to third parties such as agents or contractors or to our advisors (e.g. legal, financial, business or other advisors).
(b) To provide marketing materials: to provide you with updates and offers, where you have chosen to receive these. AmoThreads may also use your information for marketing our own and our selected business partners’ products and services to you by post, email, SMS, phone and fax and, where required by law, AmoThreads will ask for your consent at the time AmoThreads collect your data to conduct any of these types of marketing. AmoThreads will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us.
(c) For research and development purposes: to analyse your personal information in order to better understand your and our other clients’ services and marketing requirements and to better understand our business and develop our products and services.
(d) To monitor certain activities: to monitor queries and transactions to ensure service quality, compliance with procedures and to combat fraud.
(e) To inform you of any changes: to notify you about changes to our services and products.
(f) To ensure Website content is relevant: to ensure that content from our websites is presented in the most effective manner for you and for your device, which may include passing your data to business partners, suppliers and/or service providers.
(g) To reorganise or make changes to our business if AmoThreads: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organisation, AmoThreads may need to transfer some or all of your personal information to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analysing any proposed sale or re-organisation. AmoCentury may also need to transfer your personal information to that re-organised entity or third party after the sale or reorganisation for them to use for the same purposes as set out in this policy.
(h) In connection with legal or regulatory obligations. AmoThreads process your personal information to comply with our regulatory requirements or as part of dialogue with our regulators as applicable which may include disclosing your personal information to third parties, the court service, regulators and/or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so. Where permitted, AmoCentury will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
4. Transmission, storage and security of your personal information
Security over the internet
4.1 No data transmission over the Internet or website can be guaranteed to be secure from intrusion. In any case, AmoThreads will maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements.
Storage limits
4.2 AmoThreads will retain your personal information for as long as is necessary for the processing purpose(s) for which it was collected and any other permitted linked purpose (for example where AmoThreads are required to retain personal information for longer than the purpose for which AmoThreads originally collected it in order to comply with certain regulatory requirements). Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymised (and the anonymised information is retained) or securely destroyed in accordance with our internal retention policy.
5. Your rights & contacting us
5.1 You have the right to ask us not to process your personal information for marketing purposes. You can exercise the right at any time by clicking the “unsubscribe” option on any electronic marketing communication sent to you or by contacting us as set out in below.
5.2 AmoThreads will use reasonable endeavours to ensure that your personal information is accurate. In order to assist us with this, you should notify us of any changes to the personal information that you have provided to us by contacting us as set out below.
5.3 If you have any questions in relation to our use of your personal information, you should first contact us. Under certain conditions, you have the right to require us to:
(a) provide you with further details on the use AmoThreads make of your information;
(b) provide you with a copy of information that you have provided to us;
(c) update any inaccuracies in the personal information AmoThreads hold;
(d) delete any personal information the AmoThreads no longer have a lawful ground to use;
(e) object to any processing that AmoThreads justifies on the legitimate interests ground unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights;
(f) object to direct marketing (including any profiling for such purposes); and
(g) restrict how AmoThreads use your information whilst AmoThreads consider your inquiry,
5.4 Where processing is based on consent, you have the right to withdraw your consent by contacting us at the contact details below.
5.5 Your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime) and our interests (e.g. the maintenance of legal privilege). If you exercise any of these rights, AmoThreads will check your entitlement and respond within 30 days.
5.5 If you have any questions in relation to this Privacy Policy, please contact our Data Protection Officer at the address indicated at the link above, or email hugo@amocentury.com.
6. Cookies policy
AmoThreads use cookies on the websites. To find out more about how AmoThreads use cookies, please see our Cookies Policy available on the website.
7. Changes to our Privacy Policy and/or Cookies Policy
7.1 AmoThreads may change the content of our websites and how AmoThreads use cookies and consequently our Privacy Policy and our Cookie Policy may change from time to time in the future. If AmoThreads change this Privacy Policy, AmoThreads will update the date the Privacy Policy was last changed below. If these changes are material, AmoThreads will take reasonable steps to notify you of the changes.
7.2 This Privacy Policy was last updated on 18 August 2019.


